AT&T Digital World DNA illuminates in New York City
October 1st, 2007

Minneapolis & New York City – October 1, 2007 … GlowSkin® Active Illumination Technology
manufacturer Safe Lites, LLC (Eden Prairie, MN) posted an illuminated wallscape of AT&T’s Digitalworld campaign in New York City. The innovative new campaign and Web site allow visitors to create a “digital personality” by using modules of color to express how they use their digital world. The GlowSkin enabled media design highlighted the multi-colored DNA strand that is the signature element of the new campaign.   “Safe Lites is proud to be a part of a very distinctive campaign to create a unique interactive online experience for AT&T visitors” shared Craig D. Mack, Safe Lites’ President.  “The teams at BBDO, Schawk, Kinetic and OTR MediaGroup all worked together to make this creative a glowing success.”

Press Release – AT&T Digital World DNA illuminates in New York City


Click here to view the AT&T Wallscape Application —>